Reflections

This week I have learned several topics about which a lot of information has been provided in the readings and I feel that I have not been able to finish assimilating and understanding 100% but I did understand the essentials. The topic of ROI and conversion tracking if I could understand it and I saw how useful it is to measure if my ad is generating profits or not, the installation step on my website caused me confusion but thanks to the support of a colleague in the discussion forum where he shared a video tutorial I could understand how to do it. Finishing Project 3: Starting my Google Ads campaign was a little scary for me because I don't want to owe a ton of money. And finally I learned about optimizing the performance of my ad, I have not understood this 100%, I feel that I only understood the basics, but I hope to understand it better in the next two weeks with project 4. 

  This week I learned about a google tool that I had not read or heard of before, so it was a totally new topic for me, so I had to investigate a little more about it in google searches and you tube videos. The readings and videos of this week were clear and very helpful but I needed to know more so as not to have errors when creating my account, creating the property, linking it to my website and google ads. The only thing that caused me confusion was the instruction on UA ​​and GA4 property but I found a video that explained well what these were about and after some trial and error I was able to understand it and complete that step and the other steps of this week's assignments . I discovered all the benefits that the google analytics tool gives me to improve my website, such as seeing the traffic on my site, how many people visit it, which pages they see the most, which buttons they click on, I can see the strengths of my site and the weaknesses. The best is totally free.

 In previous courses I had studied about websites with responsive designs, which is about the page can be seen well on any device that is seen, so this week that I learned about responsive ads I discovered that it is totally different because the objective of these is to improve ad performance to better match potential customers' search queries. And to achieve this I must create as many ad titles as possible giving me a choice of 15 and 4 descriptions. I learned that with these titles and descriptions google ads makes the greatest number of combinations to reach all potential customers. I also learned when creating my campaign that suggestions are given on what I can improve and ideas on how to do it, which is very useful.  The readings and videos this week were very helpful, they were clear and specific, so I was able to understand the topic of responsive ads very well.

In project 1 we learned about keywords, clicks, CTR and other related things, but this week we learned how to create a google ads campaign with our account, the importance of keywords in it, tips for choosing good keywords and also how they are bad keywords, and how to avoid them. This week's discussion forum was very useful too, because I learned from my colleagues additional things that I learned with the support material which in my opinion was more substantial this week, so, I was able to see a suggested video that guided me step by step to do my campaign in a simple way, so I was able to learn how to configure the daily budget to advertise my business and at the same time it gave me more peace of mind so as not to make mistakes abut it. I don´t want owe google a lot of money.

This week I learned how to create a pay pal payment button, I thought it would be very complicated because in the assignment it was specified to copy the html code of it, but it turned out to be very simple, so I did it without problems. I must mention that I did not like the design of the button very much but I discovered through the publication of one of my colleagues that when creating a pay pal account I had other options to improve it. As my business is a wellness and health clinic, I prefer to put an appointment calendar instead of a purchase button and that customers pay there. Another thing that I was able to reflect on was the design that I want to put on my site, the place where I want everything to go. I want something simple and not ostentatious so as not to lose the user's attention. I have found sites that have so many pages and links that they only make me desperate because I feel like I don't finish seeing their content, so I don't want that for mine. So in ...